Pioneering people, stories and technology
SPIRIT OF THE CITY
The Sakurao Brewery & Distillery in Hiroshima produces world-class whiskeys flavored with local botanicals.
How Hiroshima Needles Went Global
The humble sewing needle, originally used by samurai heading into battle, is now synonymous with the modern city of Hiroshima. Mazda Stories discovers more about this fascinating origin story.
Powered by biodiesel, the Mazda2 Bio concept is essentially a “laboratory on wheels,” exploring alternative energy sources to oil as Mazda looks to achieve carbon neutrality throughout the life cycle of its vehicles by 2050.
Rhodium White: Mazda Masterstrokes
Rhodium White joins Soul Red Crystal and Machine Gray on Mazda’s roster of signature colors.
Mazda: designed to go the distance
Mazda pushes its cars to the limit in merciless test chambers to ensure sustainability through longevity is built in as standard.
Mazda’s eco paint palette
Discover Mazda’s award-winning paint shop technologies, from environmentally friendly innovations to the roots of Mazda’s iconic shades.
The evolution of the Mazda CX-5
The Mazda CX-5 has enjoyed more than a decade of automotive firsts, and is one of Mazda’s bestselling vehicles worldwide.
Science of the senses
Discover how Mazda’s work with a leading psychologist ensures that touch points in its car interiors are emotionally satisfying.
Art of manufacturing
Discover how Mazda crafted the stunning Mazda3 Hatchback from its Kai Concept car.
Mazda Stories takes a look at how its roots have inspired the interior of the all-electric Mazda MX-30.
BOSE AND MAZDA’S SUPREME SOUND SYSTEM
Hear the playlist that demonstrates Mazda’s Bose sound system at its best.
Mazda’s MX game changers
What’s in a name? We look at some of Mazdas most innovative vehicles and concepts that have been bestowed with the legendary MX nameplate.
How Mazda won 24 Hours of Le Mans
Mazda Stories celebrates the 30th anniversary of Mazda winning Le Mans with an exclusive interview with racing legend Johnny Herbert.
Textiles Colored by Tradition
A new generation of Japanese textile artisans are putting their own spin on tradition.
All Features Great and Small
Bushing, a small but vital piece of a car’s suspension system, is vital for driving dynamics and is just as important as any head-turning exterior.
Mazda’s Multi-Solution strategy: Fuel for thought
Mazda is revolutionizing the way we think about sustainability, from reimagining the combustion engine to developing the all-electric cars of the future.
Go further with Mi-Drive
Mazda Intelligent Drive Select (Mi-Drive) ensures your vehicle always performs at its best.
Design Without Compromise: Signals from the Heart
Mazda Stories speaks to Atsushi Yoshida to discover more about Mazda’s innovative Dimming Turn Signal technology that replicates a human heartbeat.
MX-5 MIATA RF: PRACTICALITY AND PERFORMANCE
Mazda Stories discovers Scotland’s Hebrides archipelago in the Mazda MX‑5 Miata RF—the perfect blend of power, performance and practicality.
Mazda’s MX game changers
What’s in a name? We look at some of Mazda’s most innovative vehicles and concepts that have been bestowed with the legendary MX nameplate.
Mazda Stories discovers the cutting-edge design behind the new high-tech lights on the Mazda3.
Gran Turismo: Realism redefined
Mazda Stories discovers the lengths Gran Turismo goes to in reproducing the RX-VISION GT3 CONCEPT for the game
Safety for everyone
Discover Mazda’s award-winning safety tech protecting you and your family.
Mazda and the environment
The green technology Mazda is developing to reduce its carbon footprint.
Mazda’s award-winning vehicle safety
Mazda Stories visits Mazda’s crash test center in Miyoshi, Japan, to witness just how far Mazda will push its cars (and technology) to ensure the safety of those who use its vehicles.